What is Search Engine Optimization?

Understanding the basics of SEO

Search Engine Optimization

If you have a website, whether you are a small business or an individual, and you wish to have more traffic to your site, you must understand Search Engine Optimization (SEO as it is commonly referred). And while there are those which would make you believe that SEO is coding, text, and a bunch of very technical stuff, the truth is that it is not incredibly difficult to understand. True, there are some advanced techniques which would  be left to the professionals, such as analytic analysis, website design, and key word density research, but for the most part you can start getting your site SEO equipped if you know the basics.

Why should you know SEO?

Search Engine Optimization is the only real way in which a website and a search engine communicate. Search engines look for various content on websites and then they compile a list of those sites which best meet that which is being searched for. These show up on what is known as the SERP or Search Engine Results Page. This is the page that you see when you type any word into Google, Bing, Yahoo, or MSN search. Now, most of us understand that to have more visitors, you need to be at the top of the first page. This is a bit idealistic, as you are competing with over a billion sites. However, if you can get on the first page, then your chances are greatly increased. Think about it. Do you ever really look at page 5 or 10 or your search results? Probably not.

Optimize Your Business Website

SEO is the only way to get better SERPS.

What is the first step in SEO?

The first step in getting your site ready for SERPs through Affordable SEO is to have great content on your site. It may sound a bit rhetorical, but having text which is full of grammatical errors, misspelled words, and stuffed with unnatural wording will not bring you many visitors. There is a misconception that if someone saturates their site with a keyword, that it will make it easier for the SERPs to find the site. While this is somewhat true, it is also dangerous. As the analytics which search for content also look for sites which are spammy, a site which has too many keywords may be viewed as malicious or as spam.

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When creating your keywords use long strings and vary the content. The more natural your page reads, the more apt you are to have viewers read the content and share snippets of the content. And as your SEO is greatly dependent upon building up the views and shares, having readable material is the first step.

Go Organic

By this I do not mean that you need to start buying green technology and eating foods which have no pesticides (though it would not hurt), but rather that you make a means to create content through others. When others view your site and leave comments, or share the content, this is known as organic. Organic content is great for SEO as it shows that others are interested in what you have to say, sell, or offer. Primarily, your sites organic content is built with a collaboration between the media and images on your site and social media.

More than just words

Beyond the words and the organic content are the videos, images, and multimedia engrafted into the site. A website which is properly SEOed will have tags and alt-text added to this content. This is where it is useful to have a professional. If your site has a great deal of visual content (and most sites are starting to go that way) then you will need to have the appropriate tags on your images, videos, and such to make them searchable. Keep in mind that the goal is to make the content of your site able to be found on search engines.

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The Cycle of SEO

When you perform SEO on your site, you will not see the results immediately. The reason for this is due to the way in which search engines process their algorithms. Generally, you will see some results in a few days to a week. However, it really takes about a month to get all of the SERPs for all of the pages solidified. That is the good news. The bad news is that SEO is an ongoing process, not a one time thing. You might be at the top of the SERPs one month, but if there is not new organic content, or if your site sits dormant, it could quickly drop to page 4 or 5 of the search engine result pages. If you do not have the time or commitment to keep up the SEO of the site, it is recommended that you use a professional service.

Artificial Intelligence in Music Production by Dominic Bowkett

Great for loops and ambient noise, bad for actual soundtracks

Artificial Intelligence, or AI as it is commonly referred to, seems to have embedded itself into most aspects of life. Technology and the dependence upon smart technology has yielded advancement which have sparked new innovations and creativity within the music industry writes Dominic Bowkett. As a result of these innovations and these advancements, Artificial Intelligence has become more pronounced in music production. But is this a good or a bad thing? Does integrating AI into music production give the same results as one would expect from a human composer? The answer is yes and no.

Artificial Intelligence can be used for looping

When it comes to creating loops and dance “trend” music, there is little that needs to be considered apart from a consistent beat and a good bass to keep the dancers motivated. Artificial Intelligence, in its loosest interpretation of the word, has been used to create such dance tracks. The creator simply sets the parameters for the program, specifies the duration of the track, and perhaps adds in an algorithm relating to the variation of the instruments and duration of the track, and the computer program makes it. Additionally, those who make advanced tracks could build upon the AI formed track to quickly compose some very elaborate selections with minimal effort says Dominic Bowkett.

Dominic Bowkett



The advantage of using such a system is that several unique sound tracks can be created without the need to surf your library for unused loops and beats. Theoretically, the artificial intelligence also allows for a song to be under construction while another is playing. This optimizes the process and the flow substantially. The downside to this is that the DJ becomes irrelevant. If the “artist” is a computer, then the DJ is not needed to orchestrate the tracks which are being danced to. Thus, ending the careers of several individuals.

The Soundtrack Industry is not likely to see too much A.I.

While it may be true that action movies may use the artificial intelligence to create those techno and grunge beats that we are so fond of in movies like The Matrix, Mad Max, and Swordfish, there is a bit more artistry, I believe, in the blockbuster soundtracks than can be produced by artificial intelligence. Granted, the A.I. will probably get to that point, but as it stands right now, I do not believe that Hans Zimmer has anything to worry about. Why?

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The fundamental reason that artificial intelligence in music production has not seeped into too much cinematic production is due to the fact that the soundtracks created for the theater are to evoke emotion. And while there is a plethora of material within the computer based systems of the artificial intelligence, there has yet to be genuine emotion within the computer. Such would be a scary concept really (just look at ex-machina). Because there is a void of emotion and because the composer understands human emotion, it is fairly safe to say that artificial intelligence will not be a dominant part of the movie music production.

Socializing the music industry

One avenue which artificial intelligence in music production will spark is the quick creation of soundtracks to accompany social media videos writes Dominic Bowkett. Think about this. If you have something along the lines of a GoPro or a Kodak Pixpro that you wish to upload to a social media site, the ability to really ramp it up with an artificially created track would be beneficial. It would not surprise me in the least to see an artificial intelligence algorithm incorporated into Facebook, YouTube, or Google+ to create soundtracks based upon your viewing history, posts, and musical likes.

iTunes will most certainly have such tracks become available based upon your download and viewing history. The apple based store already has several artists which offer artificial intelligence based music. All you must do is make a search of artificial intelligence in music on Apple to get a ton of results.

What does this mean for music production?

Like many things which become computerized, the integration of artificial intelligence in music production will cause the market to drop. DJs and lower end professionals will find it more difficult to sell their tracks, especially if they resemble anything made by artificial intelligence. Purists will need to have a unique methodology for creating and distributing music which will set them apart in the industry. As the market of musical producers is sure to narrow, those which have specialized skills, such as those in cinematic music production are apt to see an increase in their pay and in the demand for their services.

While Artificial intelligence may have a role in some aspects of the music industry which would and have proven to be beneficial, I do not believe that we should be so quick to shed our creativity and arts in the sake of expenditure and technology. For more information Visit his Site.

Dominic Bowkett – Artificial Intelligence Article Writing & the Future

Does Artificial Intelligence Article Writing really work?

Any website owner who has done any research in increasing their presence on the web understands that content is the key. You have to have SEO if you wish to increase your SERPs (search engine result pages). One of the easiest methods to increase your SEO is to have articles, blogs, and organic content rich with keywords and engaging material. But who really has the time to write articles every day/week? Those which have small businesses or those which have full time jobs alongside their website may find that allotting time to article writing is not an option. Because of the rise of individuals seeking SEO content and due to the sheer number of websites (around 1.1 Billion according to Dominic Bowkett) artificial intelligence in article writing has boomed. What does this mean for the future of writing and the internet?

Dominic Bowkett


With a boom in artificial intelligence will come stricter algorithms

Dominc Bowkett says, While there are already means in which Google and the other main search engines regulate their SERPs and determine quality SEO for the SERPs, it can be expected that measures will be put into place to validate the originality of articles created for blog purposes. Much like the CAPTCHAs which is attached to forms, it would not surprise me at all if WordPress, Blogger, and other article based sites start requiring such validation to keep the number of artificial intelligence articles at bay. Currently, no such methods are in place for restricting using artificial intelligence in writing your blogs or articles. As a result, a person could use several different sites to create several different articles a day. With all the keywords and content, it would be possible for that person to see a quick rise in the SERPs, but there is a danger in this abundance.

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Too many keywords can get your site marked as spam/malicious

One of the major drawbacks to having artificial intelligence article writing is in the output of the article says Dominic Bowkett. Artificial Intelligence article writing is based upon you inputting certain key words which you wish to have in the articles. Some bots allow you to input basic information about your business and select whether or not you wish to have photos in your album. It sounds good, but this does not mean that it is good for your site. The major issues which arise from using artificial intelligence in blog or articles are:

  • Keyword density may be too saturated spawning the search engines red flag algorithm to mark your site as spam or as malicious.
  • The flow of the article may not be consistent with actual human speech patterns and grammar, making it hard to read.
  • While the artificial intelligence claims that your article is unique, there is no guarantee that it will pass copyscape or the duplication screening process. The keyword phrases may cause these programs to mark it as unoriginal content.
  • The article may contain images, but those images may not be tagged and have alternative text added to them. This would result in poor SEO.
  • The articles may not have appropriate headers or headers which make sense.

These are just a few examples of the problems which occur when you let artificial intelligence maintain the SEO content of your page. It is always better to have at least a few humans on your staff to maintain the quality of the articles which you are presenting to the public.

Artificial Intelligence article writing and the future

Sadly, I do not see artificial intelligence going anywhere when it comes to writing. Most of us have a form of such intelligence in our computer. Even if you rely upon the intelligence of spell check and grammar check, you are invoking a level of artificial intelligence. Where the problem lays in not so much in using the tools to help you create quality content, but rather in the reliance upon such tools to do the job for us. My fear is that the boom in artificial intelligence in writing will spark a new level of laziness in a world already dependent upon technology. Compare the dependence upon calculators for math and the general populace’s ability to conduct even the simplest of equations. Now, transfer that same level of dependence to the artificial intelligence. Perhaps the age of communication is dying and we are going to a text message and instantaneous messaging world. I for one think that before we jump on this bandwagon we should question what is at stake.

Yes, use the artificial intelligence for a tool. Have the fail safe methods in place to increase your writing ability, but do not turn over writing and creativity to an automated process. Think. Formulate. Write. Inspire. These are the measures of a great article, regardless of whether it is written by a person or a machine. More information, just contact Dominic Bowkett.