What is Search Engine Optimization?

Understanding the basics of SEO

Search Engine Optimization

If you have a website, whether you are a small business or an individual, and you wish to have more traffic to your site, you must understand Search Engine Optimization (SEO as it is commonly referred). And while there are those which would make you believe that SEO is coding, text, and a bunch of very technical stuff, the truth is that it is not incredibly difficult to understand. True, there are some advanced techniques which would  be left to the professionals, such as analytic analysis, website design, and key word density research, but for the most part you can start getting your site SEO equipped if you know the basics.

Why should you know SEO?

Search Engine Optimization is the only real way in which a website and a search engine communicate. Search engines look for various content on websites and then they compile a list of those sites which best meet that which is being searched for. These show up on what is known as the SERP or Search Engine Results Page. This is the page that you see when you type any word into Google, Bing, Yahoo, or MSN search. Now, most of us understand that to have more visitors, you need to be at the top of the first page. This is a bit idealistic, as you are competing with over a billion sites. However, if you can get on the first page, then your chances are greatly increased. Think about it. Do you ever really look at page 5 or 10 or your search results? Probably not.

Optimize Your Business Website

SEO is the only way to get better SERPS.

What is the first step in SEO?

The first step in getting your site ready for SERPs through Affordable SEO is to have great content on your site. It may sound a bit rhetorical, but having text which is full of grammatical errors, misspelled words, and stuffed with unnatural wording will not bring you many visitors. There is a misconception that if someone saturates their site with a keyword, that it will make it easier for the SERPs to find the site. While this is somewhat true, it is also dangerous. As the analytics which search for content also look for sites which are spammy, a site which has too many keywords may be viewed as malicious or as spam.

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When creating your keywords use long strings and vary the content. The more natural your page reads, the more apt you are to have viewers read the content and share snippets of the content. And as your SEO is greatly dependent upon building up the views and shares, having readable material is the first step.

Go Organic

By this I do not mean that you need to start buying green technology and eating foods which have no pesticides (though it would not hurt), but rather that you make a means to create content through others. When others view your site and leave comments, or share the content, this is known as organic. Organic content is great for SEO as it shows that others are interested in what you have to say, sell, or offer. Primarily, your sites organic content is built with a collaboration between the media and images on your site and social media.

More than just words

Beyond the words and the organic content are the videos, images, and multimedia engrafted into the site. A website which is properly SEOed will have tags and alt-text added to this content. This is where it is useful to have a professional. If your site has a great deal of visual content (and most sites are starting to go that way) then you will need to have the appropriate tags on your images, videos, and such to make them searchable. Keep in mind that the goal is to make the content of your site able to be found on search engines.

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The Cycle of SEO

When you perform SEO on your site, you will not see the results immediately. The reason for this is due to the way in which search engines process their algorithms. Generally, you will see some results in a few days to a week. However, it really takes about a month to get all of the SERPs for all of the pages solidified. That is the good news. The bad news is that SEO is an ongoing process, not a one time thing. You might be at the top of the SERPs one month, but if there is not new organic content, or if your site sits dormant, it could quickly drop to page 4 or 5 of the search engine result pages. If you do not have the time or commitment to keep up the SEO of the site, it is recommended that you use a professional service.

Social Care for the disabled in the USA

How are we taking care of disabled veterans in 2017?

When I think of the word disabled, I do not associate it as being “disability” but rather as being a disabled veteran. And while social care for disabled persons in the USA does fall under the category of disability funding and services, due to the number of veterans, a focus should be given to the allocation of funds to this particular group.

Social Care for the disabled

The numbers are shocking

In a report from the Disabled American Veteran, there are more than 1.4 million disabled vets in America currently. This is just from the one organization. Other organizations have hundreds of thousands of members, leading the overall count to be in the millions. As these numbers are so high, it is imperative that the social care for disabled persons in the USA be sufficient to take care of the veterans.

The 2017 budget

The va.gov stated that the 2017 budget for Vas is $78.7 billion dollars. This covers medical as well as treatment and prevention programs. It is important to note that the funding will also be spread over 15 million medical procedures for veterans by non-VA providers. The funding also encompasses burial for veterans and family members. The point is that while the numbers may appear on the surface to be substantial, when you stretch out the allotted amount to the various areas in which it will be spent, one will find that the disabled veterans to not get, as a whole, much at all. Is this a defect of the administration, a misunderstanding of the needs, or could it be that the disability and SSI funding for the general populace has put a strain on the funds which can be allocated to veterans? I would venture to say it is the later.

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Disability Payouts for 2017

According to the CDC, one in five persons have a disability. And while not every person claims a disability check from the disability, the fact that so many people are considered disabled should be a bit unsettling. If you were to average out the funding which is spent every month (over 76 million) by the number of persons considered disabled (323.5 million total population/5) you would come to 6,490,000. Just simple math will show that the number of people considered disabled does not constitute 76 million in spending. Statistically, the average person receives 1.2 thousand dollars a month. This is more than some fully capable individuals take home a month from working a full time minimum wage job (after taxes, social security, and such). Granted, there are those which are more disabled than others and as such allocation of funds should be given accordingly, but those which claim disability for superfluous conditions should not be given the ability to live without working. Those which have definitive and life disabling illnesses and disability have been given assistance, then a great portion of the funding needs to be reassigned to the disabled veteran. One has only to look at the various organizations and their plea for help to see that the disability funding is lacking the proper funding.

Will privatization of health care options help disability?

We have heard that healthcare privatization will increase the competitive nature of medical treatment. But would such be beneficial to those with disabilities? It would not seem probable that such would be. First, the disabled individual is already at a disadvantage as he or she must depend upon government assistance to support and to treat them for their disability. This means that any competition and adjustment of rates would not be for those under disability but rather for those who can afford to pay for treatment. Secondly, as companies find that they can get higher compensation from paying individuals rather than from government funded disability, it is likely that funding and services for disability will diminish in quality and in quantity. So while the privatization of health care may be beneficial for the average joe, those which cannot make a living are more prone to see issues from privatization than to see benefits.

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So where do we go from here?

Veteran disability, and disability in general needs to be restructured so that those who need the benefits get the benefits, and those which have the ability to work are forced to do so. It is not inhumane to make a person on disability seek out employment, even if it is in a line of work that they are unaccustomed to. What is inhumane and is a dis-service to the USA is when men and women who have complete a tour, a second tour, or a third tour in the military to not have the means of assistance should they become disabled due to others which have taken advantage of the system.