What is Search Engine Optimization?

Understanding the basics of SEO

Search Engine Optimization

If you have a website, whether you are a small business or an individual, and you wish to have more traffic to your site, you must understand Search Engine Optimization (SEO as it is commonly referred). And while there are those which would make you believe that SEO is coding, text, and a bunch of very technical stuff, the truth is that it is not incredibly difficult to understand. True, there are some advanced techniques which would  be left to the professionals, such as analytic analysis, website design, and key word density research, but for the most part you can start getting your site SEO equipped if you know the basics.

Why should you know SEO?

Search Engine Optimization is the only real way in which a website and a search engine communicate. Search engines look for various content on websites and then they compile a list of those sites which best meet that which is being searched for. These show up on what is known as the SERP or Search Engine Results Page. This is the page that you see when you type any word into Google, Bing, Yahoo, or MSN search. Now, most of us understand that to have more visitors, you need to be at the top of the first page. This is a bit idealistic, as you are competing with over a billion sites. However, if you can get on the first page, then your chances are greatly increased. Think about it. Do you ever really look at page 5 or 10 or your search results? Probably not.

Optimize Your Business Website

SEO is the only way to get better SERPS.

What is the first step in SEO?

The first step in getting your site ready for SERPs through Affordable SEO is to have great content on your site. It may sound a bit rhetorical, but having text which is full of grammatical errors, misspelled words, and stuffed with unnatural wording will not bring you many visitors. There is a misconception that if someone saturates their site with a keyword, that it will make it easier for the SERPs to find the site. While this is somewhat true, it is also dangerous. As the analytics which search for content also look for sites which are spammy, a site which has too many keywords may be viewed as malicious or as spam.

Also Read:- Becoming a Social Worker in the USA

When creating your keywords use long strings and vary the content. The more natural your page reads, the more apt you are to have viewers read the content and share snippets of the content. And as your SEO is greatly dependent upon building up the views and shares, having readable material is the first step.

Go Organic

By this I do not mean that you need to start buying green technology and eating foods which have no pesticides (though it would not hurt), but rather that you make a means to create content through others. When others view your site and leave comments, or share the content, this is known as organic. Organic content is great for SEO as it shows that others are interested in what you have to say, sell, or offer. Primarily, your sites organic content is built with a collaboration between the media and images on your site and social media.

More than just words

Beyond the words and the organic content are the videos, images, and multimedia engrafted into the site. A website which is properly SEOed will have tags and alt-text added to this content. This is where it is useful to have a professional. If your site has a great deal of visual content (and most sites are starting to go that way) then you will need to have the appropriate tags on your images, videos, and such to make them searchable. Keep in mind that the goal is to make the content of your site able to be found on search engines.

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The Cycle of SEO

When you perform SEO on your site, you will not see the results immediately. The reason for this is due to the way in which search engines process their algorithms. Generally, you will see some results in a few days to a week. However, it really takes about a month to get all of the SERPs for all of the pages solidified. That is the good news. The bad news is that SEO is an ongoing process, not a one time thing. You might be at the top of the SERPs one month, but if there is not new organic content, or if your site sits dormant, it could quickly drop to page 4 or 5 of the search engine result pages. If you do not have the time or commitment to keep up the SEO of the site, it is recommended that you use a professional service.

Becoming a Social Worker in the USA

While some people in the world have dreams of becoming rich and famous, others understand the implications and positive effects that can be had through working to improve the lives of individuals. People will always need help and if you have a passion for helping people with a variety of different issues, social work may be your calling. Becoming a social worker in the USA is not something that can be accomplished overnight, but if you work hard and strive toward that passion, it can be achieved. You will be positively impacting lives before you know it.

School Involved

Like most careers, you do not simply decide one day that you want to be a social worker and get a job. You to gain the knowledge of how to effectively do your job. The education to pursue is an undergraduate degree in one of these fields, Introduction to Social Welfare and Human Services, Principles and Practice of Social Work, Human Behavior Theory, Issues in Social Welfare, Social Work Practice in Research, or Statistics for Social Work Research. You can get by within the social worker realm with an undergraduate degree of approximately four years, but if you are serious about your vision of helping people and in order to climb the ladder of success, you may have to get a master’s degree.

Social Worker

Even if your perspective job does not require a master’s degree, it does not hurt to pursue such a degree so that you are much more flexible in your ability to maintain the career. It is much easier to get a job within an agency if you are overqualified rather than under-qualified for the position. Some of the programs that a master’s degree encompasses is Child Abuse and Neglect, Social Work with Children and Adolescents, and Practice in Home and Community Settings with Adults. If you find that you would rather teach within the social worker field, you will have to pursue a doctor’s degree as most colleges require their teachers to have them.

Also Read:- Social Care for the disabled in the USA

Acquiring a License

Again, becoming a social worker in the USA is not as easy as simply asking for the job. Apart from your educational credentials, you also have to have the proper license. Gaining access to the license will require you to do a bit of digging to determine your individual state’s requirement. There are no national requirements for all states as each state dictate their own rules and regulations. The requirements can be anywhere from simply paying for the license upon completion of the program and maintaining that license on an annual basis all the way to a high number of hours worked within the field before the license is even available to you. It is important to understand and abide by the stipulations of your individual state.

Qualities of a Good Social Worker

The choice to become a social worker in the USA is one that should not be taken lightly. When you choose such a career, you have to understand that you will not just be maintaining a 9 to 5 job most of the time. Social work requires a commitment to the individuals you are helping and a deep understanding of the laws and regulations surrounding those people. You will often have to work with a wide range of ages and even mental capacities. Before you decide on this degree, make sure that you have thought things through and maintain these important qualities.

Self Control – A social worker has to have the ability to maintain self-control at all times. Social workers often have to be the mediator between families and individuals and those encounters can sometimes become highly volatile. When the social worker is able to maintain their control, they are better equipped to handle any situation that arises without issue.

Social Worker in USA

Oral and Written Skills – When you are a social worker there will be times when your work requires that you sit behind a desk and fill out forms for cases. That means that you must maintain a high level of written skills as well as the most up to date knowledge of the computer programs. The other aspect of your job will require that you have good communication skills to help your clients.

Patience – Having patience will help you become a better social worker. The work requires that you do not take sides within matters, but work to resolve to what is best for the client at hand. These instances will take a lot of patience and caring for the people involved.

A social worker’s life is not for everyone, but for those that have a passion for helping others facing some of the most difficult times of their lives, the rewards can be quite high. If you are looking to becoming a social worker in the USA take these steps to achieve your goals.

Social Care for the disabled in the USA

How are we taking care of disabled veterans in 2017?

When I think of the word disabled, I do not associate it as being “disability” but rather as being a disabled veteran. And while social care for disabled persons in the USA does fall under the category of disability funding and services, due to the number of veterans, a focus should be given to the allocation of funds to this particular group.

Social Care for the disabled

The numbers are shocking

In a report from the Disabled American Veteran, there are more than 1.4 million disabled vets in America currently. This is just from the one organization. Other organizations have hundreds of thousands of members, leading the overall count to be in the millions. As these numbers are so high, it is imperative that the social care for disabled persons in the USA be sufficient to take care of the veterans.

The 2017 budget

The va.gov stated that the 2017 budget for Vas is $78.7 billion dollars. This covers medical as well as treatment and prevention programs. It is important to note that the funding will also be spread over 15 million medical procedures for veterans by non-VA providers. The funding also encompasses burial for veterans and family members. The point is that while the numbers may appear on the surface to be substantial, when you stretch out the allotted amount to the various areas in which it will be spent, one will find that the disabled veterans to not get, as a whole, much at all. Is this a defect of the administration, a misunderstanding of the needs, or could it be that the disability and SSI funding for the general populace has put a strain on the funds which can be allocated to veterans? I would venture to say it is the later.

Also Read:- Social Care & Budget Issues in The USA

Disability Payouts for 2017

According to the CDC, one in five persons have a disability. And while not every person claims a disability check from the disability, the fact that so many people are considered disabled should be a bit unsettling. If you were to average out the funding which is spent every month (over 76 million) by the number of persons considered disabled (323.5 million total population/5) you would come to 6,490,000. Just simple math will show that the number of people considered disabled does not constitute 76 million in spending. Statistically, the average person receives 1.2 thousand dollars a month. This is more than some fully capable individuals take home a month from working a full time minimum wage job (after taxes, social security, and such). Granted, there are those which are more disabled than others and as such allocation of funds should be given accordingly, but those which claim disability for superfluous conditions should not be given the ability to live without working. Those which have definitive and life disabling illnesses and disability have been given assistance, then a great portion of the funding needs to be reassigned to the disabled veteran. One has only to look at the various organizations and their plea for help to see that the disability funding is lacking the proper funding.

Will privatization of health care options help disability?

We have heard that healthcare privatization will increase the competitive nature of medical treatment. But would such be beneficial to those with disabilities? It would not seem probable that such would be. First, the disabled individual is already at a disadvantage as he or she must depend upon government assistance to support and to treat them for their disability. This means that any competition and adjustment of rates would not be for those under disability but rather for those who can afford to pay for treatment. Secondly, as companies find that they can get higher compensation from paying individuals rather than from government funded disability, it is likely that funding and services for disability will diminish in quality and in quantity. So while the privatization of health care may be beneficial for the average joe, those which cannot make a living are more prone to see issues from privatization than to see benefits.

Know More About Dominic Bowkett

So where do we go from here?

Veteran disability, and disability in general needs to be restructured so that those who need the benefits get the benefits, and those which have the ability to work are forced to do so. It is not inhumane to make a person on disability seek out employment, even if it is in a line of work that they are unaccustomed to. What is inhumane and is a dis-service to the USA is when men and women who have complete a tour, a second tour, or a third tour in the military to not have the means of assistance should they become disabled due to others which have taken advantage of the system.

Social Care & Budget Issues in The USA

Entitlements, Medicaid, and regulations may be hindering the budget

When it comes to social care in the USA, it seems that there is always a focus on three main components. These are Entitlements, Medicaid, and regulations. While there may be, some attention given to Social Securities, this generally falls into the entitlement category. And while congress men and women and analysists may try to figure out a way to balance social care budgets and social services, the bottom line is that there are certain issues which should be addressed if the budget is ever to be fixed. Here are a few.

The depletion of funding to non-responsible families

Welfare payments, according to an article in Forbes, has put the receivers within the top 20% of all income earners. Granted, it is far lower than the average US worker’s annual revenue, but the fact remains that the $168 or $25 (depending upon whose side you take in the argument) accounts for a great deal of money collectively. And while I have no qualms with the needy family who uses programs to get a hand-up, I have a big problem with those which seek a hand-out.

Social Care

Currently, the welfare system is written to where a mother with 6 kids currently, and not pregnant, can go on having children and receiving increased benefits. While some may say that it is the woman’s right to procreate as much as she wills, I would venture to say that should a family have existing children which they cannot support, it should not be upon the social care funding to provide additional assistance should that family decide to expand further. So a simple solution to that budget issue would be this. If you have welfare for a family of 8 and you go about having children, you still only get benefits for the family of 8. Dominic Bowkett

Also Read:- Freelance Jobs in the UK – Dominic Bowkett

SSI and disability needs regulation

While there has been a bit of restructuring to the SSI and disability funds in the US, the system remains grossly broken. According to the Social Security February 2017 report, the total monthly benefits in millions is 76,412 with the average monthly benefits equaling $1,249.55. Yes, there should be benefits allotted to the elderly and to veterans who cannot work. Yet, the scope of the definition of being disabled has been expounded to such great lengths, that the average bodied worker can claim such for one broken finger. It is true that a broken finger can cause discomfort, and that such takes time to heal. However, even with an amputated finger, a person is able to work (as there are 9 other digits). I am reminded of what Bill O’Reilly Stated when talking about work and addressing those who do not “It’s hard to do it because you gotta look people in the eye and tell ‘em they’re irresponsible and lazy. And who’s gonna wanna do that? Because that’s what poverty is, ladies and gentlemen. In this country, you can succeed if you get educated and work hard. Period. Period.”

budget issues

The problem, as with welfare, is that the system allows for too much to be given to too many. The budget issue is that there is 76 million dollars allotted to SSI persons per month. Coupled with the nearly 15 thousand that a single person can make a year, it is no wonder that there has been an increase in those trying to receive it. The solution? Screen applicants more strenuously. Only those which have physical and serious mental illnesses which would hinder work should get the benefits. The budget should allow less to be allotted per month to encourage the average man to work for his supper rather than have it catered to him. Dominic Bowkett

No ceiling means no responsibility

Perhaps the biggest issue with Social Care and the budget in the US is that there does not seem to be a ceiling on the funding. Every time there has arose an issue with the budget, specifically when the government’s total budget has threatened to shut down our government, instead of working out a solution which would help everyone out fiscally, the ceiling of our debt is increased. This is not a solution but feeding a beast which will continue to get bigger. If the allocation of funds continues to rise, but the vault which contains such funds continues to be depleted, those who are receiving social care funding will find that an unexpected and immediate grinding halt will occur in the future. Much like a person cannot expect to get a credit card and spend funds without maxing out their limits, so should be the mentality of the social care budget.

The Solution to Social Care Budgeting in the US

The bottom line is that governmental parties need to be more responsible with the funds that they issue to persons. Those who receive funds who have shown that they are not responsible enough to live with assistance should not get it. Period. Those which can work should be required to do so, and when there is no more money to give out, stop. Only then will the budget get balanced and we may see an increase instead of a depletion of funds in the social care sector. Dominic Bowkett

Freelance Jobs in the UK – Dominic Bowkett

The Top Freelance Markets in The UK

If you are wishing to freelance in the UK but have no idea where to start, it can be a bit daunting. There are several sites which are available for freelancers (both globally and locally) and within each of these sites you have a series of skillets and labels to define you as a freelancer. The trick is not to try to find one particular skill but rather to understand the market and to offer your services in areas where you are skilled. Diversification is critical when freelancing. Here are a few of the markets which are in demand.

Freelance Jobs in the UK

What you will need to get started?

Before you start any freelancing, Dominic Bowkett says, you should ensure that you have the skills needed to perform the job. Compensation for freelancing is typically based upon the level of your expertise. As freelancing tends to be more of a global competitive market, having a formal degree, the software or tools to provide the service, as well as a strong portfolio demonstrating your skills is preferred. A website is mandatory for Freelancing.

Design

Design can encompass print design, architectural design, logos, and such. Generally, Dominic Bowkett explains, when you say that you are a graphic designer, the client assumes that you have a firm grasp of the industry standard software and that you can work with printers and online distributors to meet the requirements for print/online publication. Freelancers in the UK who state that they are Graphic designer must know Adobe Photoshop, Illustrator, and InDesign. However, it is not enough to known the programs, you must know the fundamentals of design as well such as form, positive and negative space, typographic design, icon creation strategies, and color theory.

IT

Online IT support is in high demand at the moment. Those wishing to freelance in this sector need to have a very fast internet connection and know exactly what they are talking about. As most of your clients will contact you when they already have a problem, you will need to have excellent communication skills as well as have the ability to talk to disgruntle people. In most situations, businesses will seek IT Freelancers in the UK who have a degree and experience in the field. If you are a novice to providing internet technology services, it is advised that you try to find a startup company or internship to establish yourself.

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Game/App Design

Businesses within the UK are discovering that mobile applications are the means in which to drive clients to their site and make purchases. As such, the demand for app designers has increased substantially in the past year. Freelancers who offer such services are expected to understand IOS as well as Android standards. Unity, Flash, Java, CSS, and HTML are also benefits which will help you get the edge over the competition.  Game designers need to have the above skillset as well as have a strong grasp of Unreal, 3Ds max, Cinema 4D, and the Adobe Suite said Dom Bowkett.

Web Design

UI and UX are fundamental traits which a freelancer in the UK should have. Web Design is different from design in that you will be expected to understand both the principles of design as well as the technology demands of code and SEO. Clients will expect you to understand SERPs, HTML standards, interactive elements, organic building, blog incorporation, and supporting elements. It is not enough that a freelancer understand WordPress to be a Web Designer. The UK Freelancer must also understand how to convert the desktop page to mobile media and smartphones in order to meet the algorithm demands in today’s market.

Personal Assistants/ Virtual Assistant

Freelancers in this category should be extremely cautious when taking on new clients. Personal assistance should perform due diligence to ensure that the phone conversations, telemarketing, collections, and emails you send are legally founded. There are a great many con artist who use the term virtual assistant to have a scapegoat for a marketing or fraud scheme. If providing a personal assistant or virtual assistant service, it is strongly advised that you try to meet the contractor face to face and get the proper legal documents prior to starting.

Legal

Legal freelancing, in my opinion, should be avoided at all cost. The ramifications for misrepresentation (even if you are a licensed lawyer) are too great. Just because you can practice law in the UK does not mean that your client is from where you are licensed. Additionally, if you are a lawyer, the odds are in your favor that you can find a firm to partner with, providing you with a more substantial means of revenue then fighting for contracts online. Should you wish to have a freelancing law firm in the UK, check with the local counsel for standards and regulations. Contact Dominic Bowkett Social Worker for more information.