Writing Articles for SEO

The Dos and Don’t of SEO Writing

Article writing accounts for about 70% of B2B websites, most of these are outsourced to freelance writers. If you are looking to write content for SEO, there are a few things which should be considered before plunging into the deep end. First, SEO article writing is just like any job, you should be professional and you have to treat your clients as your boss. Yes, you can be your “own boss”, but there are deadlines, templates, and outlines which will need to be followed if you wish to successfully write articles for SEO. Apart from that, here are a few dos and don’ts of SEO article writing.

SEO Article Writing Tips

Be a native of the language you are writing

When writing articles for SEO or having someone write the articles for you, it is not at all unethical to require content only from native speaking and writing professionals. Think about it. If you are writing an article and you only have a basic understanding of the language, you will not be able to convey the thoughts to educated minds. The content will come across as being written by a tourist or an elementary student, both of which are poor for SEO writing. However, if you are a native of the language in which you are writing the article for, you will understand the grammar, spelling, and wordage to make the content flow naturally and engage the reader.

Avoid using too many keywords

One of the biggest indicators of a novice writer is their dependence upon the keywords for the client they are writing for. Ideally, your content should only have 3% of keyword usage for the article to sound natural. What you do not want is to have sentences which make absolutely no sense. For example, if the keyword is milkman, a novice would state: Jack is a milkman. He delivers milk. Sometimes the milkman gets bit by a dog. This makes the milkman unhappy. As you can see, this is a gross abuse of the wordage. Use some pronouns, complex sentences, and such to get the point across.

Content is King

When possible use long searchable strands over singular words

Single words are extremely difficult to monopolize in the SERP world. Think about all the sites which cater to dogs, IT services, writing, and clothing. Using just those words would be pointless in an article. For you to use the keywords as well as make them appear in the SERPs use long searchable sentence strands such as dog parks in Los Angeles, IT services for upper New York, writing your first SEO blog, or how to customize your college clothing for Bulldog Season. These strands are more unique and therefore will (a) target a more distinctive crowd (b) increase your local SERPs by allowing people to search for the keyword within their local area (c) reduce the risk of oversaturation of the term.

Never use a content generator

Content generation is a very poor way to build SEO articles. First, it is a not ethical. You are taking someone else’s work and just changing the wordage and calling it your own. Secondly, if you are using a keyword writing generator, it is taking snippets from other sites and compiling the article. You may get some very weird results depending on the sophistication of the software. Finally, when you use a generator for your SEO article writing, there is no guarantee that you are getting 100% original content which could pass copyscape or other such sites. This could result in you not getting paid for the work, getting you banned from a site (if you are a freelancer and use such tools), ruining your SERPs are the SEO will appear in Google analytics as duplicate content, and cost you more money to fix the problem. Avoid this headache and do it right the first time. Write it yourself, or have a professional SEO article writer do it for you.

Give Credit where it is due

When writing your articles, do not forget to add footnotes and hyperlink to sources. This helps to build your reputation as an honest writer. If using copyrighted material, ensure that you have permission to use it before you post.

Read over and modify

Writing articles for SEO requires the person to be able to adapt to changes in the content of the article. While you may think that the content is exceptional for a website, it does not necessarily mean that the content is appropriate for an audience. Doctors will have a more educational and formal tone, social media will be more laid back, and men/women will have different terminology. Do not be aggravated if your article submission needs revision or re-writing when submitting it to external sites. It is just part of the job.

What is Search Engine Optimization?

Understanding the basics of SEO

Search Engine Optimization

If you have a website, whether you are a small business or an individual, and you wish to have more traffic to your site, you must understand Search Engine Optimization (SEO as it is commonly referred). And while there are those which would make you believe that SEO is coding, text, and a bunch of very technical stuff, the truth is that it is not incredibly difficult to understand. True, there are some advanced techniques which would  be left to the professionals, such as analytic analysis, website design, and key word density research, but for the most part you can start getting your site SEO equipped if you know the basics.

Why should you know SEO?

Search Engine Optimization is the only real way in which a website and a search engine communicate. Search engines look for various content on websites and then they compile a list of those sites which best meet that which is being searched for. These show up on what is known as the SERP or Search Engine Results Page. This is the page that you see when you type any word into Google, Bing, Yahoo, or MSN search. Now, most of us understand that to have more visitors, you need to be at the top of the first page. This is a bit idealistic, as you are competing with over a billion sites. However, if you can get on the first page, then your chances are greatly increased. Think about it. Do you ever really look at page 5 or 10 or your search results? Probably not.

Optimize Your Business Website

SEO is the only way to get better SERPS.

What is the first step in SEO?

The first step in getting your site ready for SERPs through Affordable SEO is to have great content on your site. It may sound a bit rhetorical, but having text which is full of grammatical errors, misspelled words, and stuffed with unnatural wording will not bring you many visitors. There is a misconception that if someone saturates their site with a keyword, that it will make it easier for the SERPs to find the site. While this is somewhat true, it is also dangerous. As the analytics which search for content also look for sites which are spammy, a site which has too many keywords may be viewed as malicious or as spam.

Also Read:- Becoming a Social Worker in the USA

When creating your keywords use long strings and vary the content. The more natural your page reads, the more apt you are to have viewers read the content and share snippets of the content. And as your SEO is greatly dependent upon building up the views and shares, having readable material is the first step.

Go Organic

By this I do not mean that you need to start buying green technology and eating foods which have no pesticides (though it would not hurt), but rather that you make a means to create content through others. When others view your site and leave comments, or share the content, this is known as organic. Organic content is great for SEO as it shows that others are interested in what you have to say, sell, or offer. Primarily, your sites organic content is built with a collaboration between the media and images on your site and social media.

More than just words

Beyond the words and the organic content are the videos, images, and multimedia engrafted into the site. A website which is properly SEOed will have tags and alt-text added to this content. This is where it is useful to have a professional. If your site has a great deal of visual content (and most sites are starting to go that way) then you will need to have the appropriate tags on your images, videos, and such to make them searchable. Keep in mind that the goal is to make the content of your site able to be found on search engines.

Digital Marketing

The Cycle of SEO

When you perform SEO on your site, you will not see the results immediately. The reason for this is due to the way in which search engines process their algorithms. Generally, you will see some results in a few days to a week. However, it really takes about a month to get all of the SERPs for all of the pages solidified. That is the good news. The bad news is that SEO is an ongoing process, not a one time thing. You might be at the top of the SERPs one month, but if there is not new organic content, or if your site sits dormant, it could quickly drop to page 4 or 5 of the search engine result pages. If you do not have the time or commitment to keep up the SEO of the site, it is recommended that you use a professional service.